Decisions involve quite objective and rational analysis

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Or better yet, bring clients and users into your business and have them try your solutions, so you can make adjustments according to their feedback . 7. Rate data collection and processing Basing your decisions on data is only valid when it generates reliable information . Therefore, you can use tools like Google Analytics or SEMrush , which collect data about the users who visit your website. But you can also use more traditional instruments, such as interviews, questionnaires, focus groups , academic studies and reports from research institutes. Mixing primary and secondary data sources in marketing is a good way to capture the full complexity of the context you are evaluating. 8.

Train decision makers ADVERTISEMENT Decisions tend Loan Phone Number List to be rationalized in companies and need to be based on data, meet stages and follow hierarchies. But many times, decisions involve beliefs and emotions, especially when there are urgent situations, in which there is no time to evaluate data. For this reason, it is important to train the company's main decision-makers so that they have the knowledge and basis to make choices , even if they have to be sudden. These trainings can work on technical skills and knowledge or soft skills , which perfect the desired behaviors. 9. Create an organizational culture When the organizational culture is well established, decisions tend to align with the style and principles of the company .



Decisions involve quite objective and rational analysis and studies, but, as we saw, they also bring a load of subjectivity from the decision-maker, who follows his beliefs and principles. So, when these values ​​are aligned with the organizational culture, decisions tend to be better for the company. 10. Keep an eye on the market Marketing is the science of the market. If you want to make good choices in this area, you need to always be aware of what is happening outside. So, invest in market research and look for information about your consumers and your competition to help you validate your hypotheses .