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No need to wait several months like for SEO. for example. Another advantage: your ads are only seen by people who interest you. You thus maximize the chances of return on investment. Finally, SEA is the perfect channel to learn more about your targets. From measuring click-through rates, you can test certain strategies or keywords, compare results between several ads, etc. SEO and SEA are therefore two channels that complement each other perfectly to carry out a notoriety strategy.
Public relations Too often forgotten, particularly Phone Number Data in B2B, public relations offers numerous opportunities for visibility and deserves attention. Thanks to a good PR strategy, you can easily make your company visible in specialized magazines and publications. So don't hesitate to contact your audience's favorite media and supports and offer content and interviews to keep them informed. If possible, choose a leading figure within your company who will be comfortable speaking as an expert in the press or on television.

Once trust is established, the media will be more inclined to contact you again on your favorite subjects. 4. Social networks Social networks are now part of the daily lives of many French people for communicating but also for information and purchases. In 2022, according to a study published by We Are Social and Hootsuite , social networks had 4.62 billion active users.
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