Targeting Options and Best Practices

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What Is Brand Management? + Examples and 4 Techniques Calendar Icon Brazil WhatsApp Number Data Published: Apr 4, 2023 Clock Icon 4 min. read Maria Carpena Maria Carpena Verified badge Emerging Trends & Research Writer Chevron Down Icon Brand management definition: Brand management in marketing is a set of techniques that develops and maintains a company’s identity and reputation. It aims to elevate the perceived value of a company and its products or services. Your brand is more than just the product you’re offering. If you want to grow your business and maintain an image that will cultivate customer loyalty, you need brand management.



If you’re looking for the answer to the question “What is brand management?” to start building your brand, you’re in the right place. This blog post will tackle these topics: What is brand management? What are the benefits of brand management? 4 effective brand management tactics 2 brand management examples to get inspiration from While you’re here, you can download one of our marketing guides for free! We’ve built out a virtual file cabinet with 35+ FREE marketing PDFs — just for you. Explore Our Free Marketing Guides What is brand management? Brand management is a set of techniques that analyze, develop, and maintain a business’s identity and reputation.