To start defining your tone

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Our rescue organizations working to make the Second Chance Mission a reality. Grounds & Hounds’ mission statement shows that the company is driven by purpose. A study by Zeno Group shows that customers are four to six times more likely to support and purchase products from companies that have a specific purpose. Once you have a mission statement, you can share it on your web, with your audience and your employees. 2. Establish a message architecture Brand message architecture helps coordinate your overall brand communication.

Brand values ​​across all your content creators. Amessage Azerbaijan WhatsApp Number architecture is a set of communication objectives (usually a list of terms, phrases and statements). For example, your message architecture might include goals like "friendly and fun" or "professional and responsible." Here is an example that Optimizely developed for Facebook: Optimizely message architecture To create your own message architecture, make a list of 50 to 100 adjectives that describe your industry, then categorize them into three groups.



Who we are Who we would like to be What we are not After sorting the adjectives, focus on the words in the “Who we would like to be” category. Group adjectives into categories and organize them in order of priority (like the Facebook example above). You can flesh out these categories with sub-bubbles and color coding to help clarify their meaning. Finally, update your content strategy using your complete architecture. Step 2: Define your brand’s tone of voice. Now that you've determined the "why" of your business, you can develop a unique tone of voice.