What is inclusive language

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According to a global customer survey conducted by Adobe , 61% consider inclusion and diversity in advertising to be important; Additionally, 76% of job seekers see a diverse workforce as an important factor when evaluating companies and considering job offers, according to a Glassdoor survey . As market data shows us, this is no longer an optional practice for companies! Let's see how you can incorporate this into your brand and business with real, responsible and impactful actions, with a little inspiration from Google, which is taking the lead in taking an important step towards more inclusive online language. Inclusive language for brands We will soon go into details of the new “inclusive language” function presented by Google.

But first we must ask ourselves: what is inclusive language? Inclusive language Telegram Number Data is a way of speaking that avoids stereotypes, prejudices and discrimination against groups of people and makes the reader feel part of the target audience. So, it is characterized by being sensitive when recognizing diversity and showing respect to all people. What is Google really doing to lead the future of online inclusion? If we were writing an article about “ a politician who had a successful meeting with teachers, achieving the largest salary agreement in the history of man; Thanks to this agreement, all children will benefit .” Google's new tool would warn us and suggest alternatives to be more inclusive.



In the end, we will tell the same story about “ a political person who had a successful meeting with the faculty, achieving the largest salary agreement in the history of humanity; Thanks to this agreement, girls and boys will be able to enjoy the benefit ,” but with much more responsibility and taking into account inclusive language. This is the new function that Google has implemented and that also aims to distance those who use its services from what it considers politically incorrect words that we will not reproduce here, such as racist, sexist, sexist or discriminatory terms. The online word processor's algorithm will give an informed alert that the chosen terms " may not be inclusive for all people " and then go a step further by recommending alternative, more inclusive words to use.