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You encourage them to tell their friends

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發表於 2024-3-4 19:48:11 | 顯示全部樓層 |閱讀模式
The marketing funnel has been re-worked a million times, each time with different ideas, while always maintaining the same logic. Just as inbound and outbound are different, acquisition is often seen as the opposite of loyalty. It was in order to integrate loyalty that the AARRR framework was born, used by “growth hackers”. It is highly devoted to the logic of freemium:  You start with traffic acquisition.

You encourage them to try the freemium product You create loyalty  You encourage Phone Number Data them to switch to the buying version parents, colleagues and grandparents. In brief, this funnel is the only one that blends acquisition and loyalty. The aim is strategic visualisation, breaking things down, and statistical monitoring. In particular, the funnel responds to a need for understanding between who does what to generate clients




Between the marketing department and the sales team. Both departments move forward hand in hand to optimise the stages of the marketing funnel. 2. The theory of virtuous circles Any self-respecting star has to face their critics, and the marketing funnel is no different.

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