|
3. The birth of a new movie theatre experience
The movie business was one of the most adversely hit during the pandemic, with movie-goers staying away because of virus concerns. There was also limited availability of new movies. Movie lovers are now raring to go back to the big screen experience, as we can see from the collections of Spiderman: No Way Home, which crossed the $1 Billion mark globally.
The devotees of every genre will show up at their favourite venues, be Azerbaijan WhatsApp Number List it for cricket or football, movies, food, or shopping. However, the challenge will be to tempt the remaining 50-60% of people who fill up the seats, to step out.
This segment likes these experiences, but not enough to risk the wrath of the virus. They will return to these activities only once they have enough proof that their well-being is not at stake. Reassurances need to be shared periodically, reasserting that all is being done to ensure the safety of every customer.
What’s more, customer engagement will need to be redefined. It will no longer be confined to the touchpoints of buying tickets and the experience itself. But to everything in between as well.

Customer experiences will now cover areas that were previously never of concern, and this will demand an understanding of customer behaviour beyond the experience being provided. New alliances will come into existence, and new services will be bundled with one common goal of putting audiences back in their seats.
|
|