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Eddy Cue, Apple’s senior vice president of services, is expected to testify at the federal antitrust trial that there are no plans for an “Apple Search” model because its partnership with Google works better for its customers, Bloomberg reported. Cue notably helped negotiate Apple’s multibillion-dollar deal with Google, which took four months “working every single day” to finalize. Why we care. The U.S. Justice Department argues that the default search engine on its products has played a major role in creating an unfair search landscape as it’s prevented rival search engines from being able to compete seriously.
The testimony from Cue, which Apple tried to DB to Data per Reuters, provides a significant insight into Google’s relationship with Apple. Apple’s deal with Google. Google has a financial agreement in place with Apple to be the default search engine on its products at a cost of around $10 billion a year. In addition, Google pays Apple advertising revenue – which is one of the search engine’s biggest costs. See also: Report: Google sharing Chrome iOS search revenue with Apple.

Apple reports its income from Google as advertising revenue, which is categorized under its services division. This amounted to $78.1 billion in sales during Apple’s fiscal year 2022. Google could pay Apple as much as $19 billion this fiscal year, according to an estimate from Bernstein analyst Toni Sacconaghi. Why Google is Apple’s default search engine. Cue is expected to testify that Apple chose Google as the default search engine for its product because it is the best search engine.
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