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Products, or services, such as a feature question or a price objection. Instead of answering each of these questions individually, you can expand your sales process by creating an automated email nurturing system around each piece of content that will provide leads with more information about your brand while saving money. time to your sales team. These nurturing emails should effectively mirror the sales process and address the most common questions and answers received through the delivery of targeted content. Implementation of the content.

Strategy Let's look at this content strategy framework in the context of the inbound marketing funnel. In this image, the buyer's journey stage is on the left, the automated sales process is the center, and typical inbound marketing tactics are on the right. sales philippines photo editor process. In the awareness stage , the triggers and goals above define the eBooks that establish thought leadership and introduce your positioning. The questions and answers define the topics of the blog. When publishing the blogs, we take care to offer an ebook or other detailed lead magnet.



To allow the conversion of visitors into contacts in your database. Nurturing emails answer the most common questions your sales reps may receive early in the sales process, when the prospect is searching for information. In the consideration phase , we typically develop a branded e-book or guide. Talk about how your company addresses problems and establish trust with fact-based descriptions of how your company has helped others. This ebook or guide is called a brand filter because if the potential customer downloads this content, he is clearly.